Joe Prather is a seasoned Santa Cruz real estate agent, serving the vibrant communities of Santa Cruz County and surrounding areas for 16 years. Originally from Chico, California, Joe found his true calling on the beautiful coast of Santa Cruz, where he enjoys a small-town feel, delectable cuisine, and a vast array of outdoor activities, including surfing, fishing, hiking, mountain biking, kayaking, and more. He values his family dearly and enjoys spending time with his daughter, Emmalyn. His passion for the ocean, beaches, and the local community aligns perfectly with his role as a dedicated real estate professional. Joe's entry into real estate in 2016 marked a significant career shift from construction and heavy equipment work. He was drawn to the real estate profession by his desire to meet new people, explore amazing homes, and help clients fulfill their dreams, whether they're buying Santa Cruz homes for sale or selling existing ones. His background in Business Administration from California State University, Chico, bolsters his comprehensive approach to the real estate business. Joe's niche lies in serving those moving to Santa Cruz, particularly those who yearn to live close to the ocean and the beach. He takes immense pride in his 16-year journey of serving and assisting hundreds of clients in making their real estate dreams come true. Clients who have worked with Joe consistently describe him as friendly, caring, patient, and a source of zero-pressure sales. Joe's full-service approach with a personal touch sets him apart in the Santa Cruz real estate market, ensuring that his clients receive the exceptional service they deserve.